[레포트(report) ] ikea report
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작성일 23-02-08 02:45
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1. Strategies for IKEA to get a success ...
1. Strategies for IKEA to get a success in KoreaProduct Strategy- making a target for young generation onlyMaking a decision of marketing, the first thing to be determined is a target. The target for IKEA should be young generation in Korea. IKEAs design concept and characters of IKEA are very fit to 20s and 30s in Korea. Its modern, simple, and chick design strongly appeal for young generation. The cheap price is also attractive with good quality. Its DIY(Do It Self) system is also interesting for young Korean customers, especially for young males.- Focusing on furnishing only and exclusion of antique productsIf IKEA comes first into Korea, IKEA has to make a firm and image. The most powerful and well-known thing of IKEA is a variety of furniture with nice design. So IKEA should focus on furnishing only. With the same reason, antique products should be excluded though they are also good. Concentrated firm and image is the first thing for IKEA at the first time....
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1. Strategies for IKEA to get a success ...
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[레포트(report) ] ikea report
레포트 ikea report 1. Strategies for IKEA to get
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